Web design for coaches, trainers & consultants

A website for coaches & consultants, built around you.

Before anyone books a first session with you, they look at your website – usually on their phone, often more than once. I design it so people get to know you a little there already: a clear offer, a personal tone and an easy path to requesting an appointment.

Personal first consultation with Vincent Mulders.

Google reviews

  • Mobile first
  • Individual design instead of a site builder
  • Copywriting included
  • Live only once you're happy
Vincent Mulders – founder of Southframe

I'm only satisfied once you are.

The starting point

Before anyone books a first session, they have long since formed a picture of you – online.

01

An interchangeable site-builder page

Same template, same stock photos, same phrases: your website looks like a hundred others – and doesn't show what makes you different as a coach or consultant.

02

The offer stays unclear

Who is it for? What happens in a session? If visitors can't tell within a few seconds, they keep scrolling.

03

No clear path to the first session

Contact details hide at the very bottom or behind a long form. Interested people don't know what the next step is.

04

No trust being built

Coaching and consulting are a matter of trust. Without an honest About me, your face and voices from clients, the inquiry never comes.

05

Weak on mobile

Many people read in the evening on the sofa, on their phone. Tiny text, shifted images and a form that is hard to fill in cost you inquiries.

06

Not found

Anyone searching for a coach or consultant in your field – on Google or in AI search tools like ChatGPT – ends up with someone else.

My promise

I'm only satisfied once you are.

That's my satisfaction guarantee: your website only goes live once you're happy with it. Here's what you can rely on:

01 · First things first

Mobile first

People looking for a coach or consultant usually search on their phones – so I design your website for the smartphone first and only then for the big screen. Not the other way round, as so often happens.

  • Appointment request within thumb's reach
  • Easy to read without zooming
  • Offer and About me understood at a glance
02

Premium design

Tailored to you and your target audience. Not a generic website that looks like every AI-generated page – but a presence that fits you and your work.

03

Keyword research

I research what your ideal clients search for – in your region and online. The results feed directly into the structure and pages of your website.

04

Best possible load time

Technically as fast as possible for the design we develop – because anyone kept waiting on their phone is gone quickly.

05

Premium service

The fastest possible response to questions and change requests – as standard with every website.

06 · Optional

Photos

On request, a photographer from my network photographs you, your space and your work – real images instead of stock photos. Optional and agreed with you in advance.

What really counts

What a website for coaches and consultants has to do.

Clear positioning

  • Who you work with – at a glance
  • Your offer explained clearly
  • Separate pages for your formats

Personality & trust

  • About me with your stance and background
  • Real photos of you instead of stock images
  • Client voices, where available

Path to the first session

  • Clear invitation to a free first session
  • Short inquiry form, GDPR-conscious
  • Your booking tool integrated on request

Being found

  • Keyword research for your field
  • Structure for Google and AI search (GEO)
  • Visible locally and online

More about my approach: web design in Regensburg · More on visibility work: SEO & GEO

See first, then decide

You see your new website before you decide.

Before you commit, you receive a free design concept for your coaching or consulting practice. That way you know in advance what your website will look like – with no obligation.

A short inquiry is enough – we'll discuss everything else personally.

  • Free and non-binding
  • Tailored to your positioning
  • On mobile and desktop
  • Discussed with you personally
  • You only decide afterwards

The process

Four steps to your new website.

  1. Getting to know you

    I get to know you, your offer and your ideal clients – by video call, by phone or in person.

  2. Design concept

    You receive a free concept and see what your website will look like.

  3. Copy & build

    I write the copy with you and build mobile first – with the best possible load time and a clean SEO/GEO foundation.

  4. Live after your approval

    Only once you're happy does the website go online – that's my satisfaction guarantee.

Selected Southframe projects

This is what Southframe websites look like.

Every project is built with a clean structure, fast technology and an SEO/GEO foundation – for example for Regen macht Blumen, Vanessa Zach’s life & impulse coaching, which I have looked after since the start, as well as for Royal Motorcars, AAA HostPro, Elektrotechnik Krasniqi and Fahrzeuglackiererei Bauer.

Regen macht Blumen – desktop view
Regen macht Blumen – mobile view

Selected projects · 01

Regen macht Blumen

Life & impulse coaching in Regensburg

A warm, trust-building presence for a women’s coaching brand – built to turn visitors into booked free first sessions.

  • Web design
  • Content structure
  • SEO
Read the case study
Royal Motorcars – desktop view
Royal Motorcars – mobile view

Selected projects · 02

Royal Motorcars

Premium classic car rental in the Regensburg area

  • Starting point: Outdated design, too few inquiries.
  • What I did: Redesign of the website, user guidance and search engine optimisation.
  • Result: Better visibility and more inquiries through the website.
  • Website relaunch
  • UI/UX design
  • SEO & GEO
AAA HostPro – desktop view
AAA HostPro – mobile view

Selected projects · 03

AAA HostPro

Short-term rental management

  • What I did: New design and restructuring of the website.

“I am very satisfied and can simply say a big thank you.” – Google review · AAA HostPro

  • Website
  • SEO & GEO
  • Hosting
Elektrotechnik Krasniqi – new website, desktop view
Elektrotechnik Krasniqi – old website before the relaunch
Elektrotechnik Krasniqi – mobile view

Selected projects · 04

Elektrotechnik Krasniqi

Electrical contractor in Alteglofsheim near Regensburg

  • Starting point: Site-builder website with a hard-to-read video hero and no clear local focus.
  • What I did: New website from the ground up: clear services, projects and reviews, bilingual, call button right in the hero.
  • Website relaunch
  • UI/UX design
  • Local SEO
Fahrzeuglackiererei Bauer – desktop view
Fahrzeuglackiererei Bauer – mobile view

Selected projects · 05

Fahrzeug­lackiererei Bauer

Vehicle paint shop & accident repair in Alteglofsheim

  • What I did: New website: concept and design built from the ground up.

“You are in very good hands here when it comes to websites. Individual wishes are taken into account, value for money is great and it was done quickly, too.” – Google review · Fahrzeuglackiererei Bauer

  • Web design
  • Local SEO
  • Performance
Vincent Mulders, founder of Southframe 12+ years of experience

About me

One point of contact – from positioning to launch.

  • Strategy + execution – I think about your positioning, your copy and your website together – and build all of it.
  • Copywriting included – You don't have to write anything yourself: I draft the content with you, in your voice.
  • SEO/GEO from day one – The visibility foundation is laid during the build – not as an expensive afterthought.
  • Mobile first as standard – Your website is built for the phone first – where your future clients search.
  • Hosting optional – Run by Southframe or handed over – you decide.
  • Personal & experienced – One point of contact with over 12 years of experience in e‑commerce, SEO and digital business models.
  • AI Manager (IHK)
  • SEO Management
  • E-Commerce Management

I work personally and as equals with coaches, trainers and consultants from Regensburg and the surrounding region. Many coaches work online – so coordination also works entirely remotely, wherever you are based.

Let’s talk about your website

Frequently asked questions

Frequently asked questions from coaches and consultants.

Do I even need my own website as a coach?

Social media profiles and platforms don't belong to you and only show fragments. On your own website you decide how you present yourself: your offer, your stance, your path to the first session. And it is the address that Google and AI search systems can find and evaluate.

Can people request appointments and first sessions through the website?

Yes. I build in a clear path to the first session – usually a short inquiry form, set up with the GDPR in mind: only the details you really need, with a clear privacy notice. If you already use a booking tool, I can integrate it on request. What suits your day-to-day work is something we clarify in the initial conversation.

How do I show my personality without it feeling cheesy?

With clarity rather than effects. Real photos of you, copy in your own voice and a calm design that fits your work say more than inspirational quotes and stock images. The free design concept shows you upfront what that can look like for you.

Do I have to write the copy myself?

No. The copy is part of my service. In the initial conversation and a few short follow-up questions, I learn how you work and who you support – from that, I write the content in your voice. You read it, add to it and approve it.

What happens if I don't like the website?

Then it doesn't go online. That's my satisfaction guarantee: your website is only published once you approve it. Until then, we work on it together until it fits. And the free design concept shows you the direction upfront.

What does a website for coaches and consultants cost?

That depends on scope – which is why I don't work with package prices but calculate individually. After the initial conversation you receive a transparent fixed quote with no hidden costs.

Will I be found on Google and in AI search?

I cannot honestly guarantee rankings. What I do commit to: a clean technical SEO foundation and keyword research into what your ideal clients search for – in your field, in your region and online. Both feed into the structure and copy of your website – also with AI search systems such as ChatGPT or Google's AI Overviews (GEO) in mind.

Do you only work with coaches from Regensburg?

No. My focus is on Regensburg and the surrounding region – but many coaches and consultants work online, and so does our collaboration: coordination by video call, phone and email, across Germany.

Free consultation

Let’s talk about your website.

A few quick questions – then I’ll get back to you personally.

Do you already have a website?
What is the biggest problem right now?
What do you want to achieve?
How much budget is available for your project?
How can I best reach you?

Free of charge & no obligation.

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