AI tools clearly explained

Which AI tool for what? The honest overview.

A new “revolutionary” AI tool every week – and little time to try everything out. Here you will find the most important tools clearly explained: what they can do, what the free version is worth and when paying is really worth it. Written for beginners who want to become pros.

  • No tech jargon
  • Free versions in detail
  • Honest assessment
  • Continuously updated

The guides

Ten tools you should know.

The Big Comparison

ChatGPT, Claude or Gemini? Which AI subscription is really worth it – and when none of them is.

Read the comparison

AI Phone Assistant

Never miss a call again: costs, providers and an honest way in – up to your own custom phone agent.

Read the guide

ChatGPT & Data Privacy

Using AI at work without forgetting the GDPR: practical rules you can apply today, no panic required.

Read the guide

AI Agents

When AI does not just answer but actually works – the hype, honestly assessed.

Read the guide

AI Image Generators

Midjourney, ChatGPT, Gemini or Canva? Which image generator fits you.

Read the comparison

DeepL

Translations that do not sound translated – Germany’s flagship AI tool.

Read the guide

Canva

Design without a designer – what the free plan offers and what the AI adds.

Read the guide

NotebookLM

The AI that only knows your documents – research with citations instead of hallucinations.

Read the guide

AI Website Chatbot

Answers before your customer leaves – what a chatbot delivers and requires.

Read the guide

ChatGPT

The world's best-known AI chat – and the easiest way to get started. What the free version can really do.

Read the guide

Claude

The careful alternative from Anthropic – strong with long texts, analysis and coding.

Read the guide

Google Gemini

AI right inside Gmail, Docs and Google Search – ideal if you already work in the Google world.

Read the guide

Microsoft Copilot

AI in Word, Excel, Outlook and Teams – what you get for free and when the paid tiers are worth it.

Read the guide

Perplexity

The AI search engine with source citations – research you can trust.

Read the guide

Midjourney

AI images at a professional level for your website and marketing – including an honest look at pricing.

Read the guide

Higgsfield

AI videos without a camera or editing software – short clips for social media and advertising.

Read the guide

ElevenLabs

AI voices that sound truly real – for videos, phone announcements and podcasts.

Read the guide

n8n

Automate workflows and connect AI – without programming, self-hosted for free if you wish.

Read the guide

eRecht24

The legal foundation of your website: legal notice, privacy policy & co. – especially when AI content comes into play.

Read the guide

EU AI Act

What the AI law really means for small businesses – without scaremongering.

Read the guide

Knowledge chatbot

AI that knows your own documents – RAG explained simply.

Read the guide

AI policy

Your employees already use AI – better with rules than bans.

Read the guide

Local AI

When the model stays in-house: upsides, limits, hardware.

Read the guide

Voicemail with AI

Ready-made greeting templates – recorded in studio quality by AI.

Read the guide

Transparency: some guides contain clearly marked affiliate links. If you take out a subscription through them, we receive a commission – the price stays the same for you, and it has no influence on our assessment.

Quick guide

Which tool for which task?

Text & thinking

  • ChatGPT — all-rounder & easy start
  • Claude — writing, analysis & coding
  • Gemini — in the Google world
  • Copilot — in Word & Excel

Research

  • Perplexity — answers with sources
  • Gemini — up-to-date Google Search

Image, video & audio

  • Midjourney — images
  • Higgsfield — videos
  • ElevenLabs — voices

Workflows & legal

  • n8n — automation
  • eRecht24 — legal texts

You don't just want to try AI, you want to bring it into your workflows? That's exactly what we do: AI & Automation at Southframe

More guides

Also worth reading.

The Best SEO Tools for Beginners

What to actually start with – free essentials first, honestly assessed.

Read the guide

From trying it out to using it

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